I've been working as an art director/designer in digital and print for more than 15 years, but I'm also a small business owner and have been building communities and creating content on the web since the early 2000s. As a result, I approach projects from diverse angles and perspectives such as business and marketing, and not just design. As a designer, I have worked on identity and branding projects, designed websites, UI interfaces for digital products, print publications and infographics, and have worked with ad agencies, consumer brands, design studios, global research NGOs, and tech start ups. My career has never been linear—I have worked as a sound designer/music director for off-Broadway theater and was recently Head of Community, Brand and Growth at a tech startup. I've often chosen riskier paths because I enjoy building things from the ground up, but the one thing I value most is working with a great team and establishing long-term collaborative relationships.
In 2008, I co-founded a Brooklyn-based bakery with my pastry chef husband. As creative director of Whimsy & Spice, I design all of the company's branding and packaging, style and shoot photographic assets, and have grown sales over the past 10 years exclusively through social media marketing. We've been covered by The New York Times, The Martha Stewart Show, The Wall Street Journal, Food & Wine, Real Simple, New York Magazine, and The Food Network.
I'm an avid photographer with a passion for storytelling. In 2012, I launched a photographic series on the web called The Mixed Race Project which documented a dozen mixed race families in America through interviews and candid photographs shot in people's homes. I've also been blogging on the web since 2000.
I studied fine arts at The Cooper Union School of Art for three years before finishing an undergraduate degree in music composition and technology at The Evergreen State College. I have a masters degree from NYU’s Interactive Telecommunications Program.
I'm an immigrant and was raised in New York City since I was 3. These days, I call Brooklyn home.