I'm a user experience designer and creative strategist working in design and tech. My work has often intersected with a path of early adoption in product and social media. As a designer, I have worked on UX and visual design on large-scale websites for clients such as The Smithsonian Institution, The American Cancer Society, Harvard Graduate School of Design, and UPenn School of Medicine, and have won awards including The Webbys and SXSW Interactive. I have worked with design agencies, consumer brands, global NGOs, and numerous early-stage tech startups, but my career has never been linear. I've been a sound designer and music director for off-Broadway theater and was Head of Community, Brand & Growth at a live mobile video startup.
As an early Asian American voice in the first wave of blogs that helped shape digital media for women in the early to mid 2000s, I gained recognition as a blogger from Time Magazine and Fast Company. In 2008 I co-founded a Brooklyn-based bakery with my pastry chef husband and exclusively leveraged social media for marketing and growth. Our small business has been covered by The New York Times, The Martha Stewart Show, WSJ, Food & Wine, Real Simple, New York Magazine, and The Food Network. As a result of my diverse experiences, I approach design projects from diverse angles such as research, strategy, product, community building, marketing, and storytelling.
I'm an immigrant and was raised in New York City since I was 3. I've been calling Brooklyn home for the past 22 years.