Objectives for the project was to not only build a website with a sleeker design, but to also put a focus on business goals. The new homepage replaces static with dynamic content, and features blog posts, tweets and articles to showcase the company as thought leaders in the industry.
Along with a major website redesign, I refined the existing logo and helped standardize brand assets across all channels in print and web which included new corporate identity pieces. Issssss also established guidelines for branding across new initiatives by designing a new mark and logo lockup that can be used to launch new divisions of the company.
Evolution of a mark
Early explorations in logo marks inspired by a "bridge" concept. Final logo and application below.