Popgadget launched with a mission to bring entertaining tech news and product information to women. I was brought in as a partner and creative director to create a logo and redesign the blog as it grew in readership and became a viable business through its growing ad sales. 
Traffic grew to 2 million monthly page views and 600,000 monthly unique visitors. We were recognized as "The Best in the Web" in Forbes, 1 of 4 best gadget blogs in Fast Company, and one of the "50 coolest websites" in Time Magazine. Our editorial team was nominated in 2005 and 2006 for the best group blog and and best technology blog at the Weblog Awards.

With growing traffic and newsletter subscribers, we were early adopters in blog monetization, blog sponsorships and brand partnerships, including deals with CNET, AOL, Glam Network, Meredith Corporation and a popup shop at Henri Bendel.
With the success of Popgadget, I launched Babygadget in 2005 after realizing there was an opportunity to cover the growing market of new design-focused baby and kid products. I managed a team of 4-5 writers, wrote daily posts and maintained an editorial calendar. Babygadget traffic quickly grew to nearly half a million monthly page views and 70,000 unique monthly visitors. 

PopLife Media had plans to launch blogs in other verticals, including beauty, pets, and cars. This was a prototype for BeautyHub. 

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