An invitation to explore artwork through 6 themes
This experimental online website aimed to elevate modern and contemporary Latin American art beyond its most known figures, Frida Kahlo and Diego Rivera, and encouraged visitors to explore the content in unconventional ways. Rather than showcase the artwork in a typical online exhibition website, an animated, graphic navigation system invited users to explore the artwork in the collection through 6 thematic concepts. Our team decided that the most engaging way to translate the abstract concepts central to the collection's artwork was through interactive "games".
I lead an interactive team of designers and engineers to conceptualize the 8 interactive games, including an interactive timeline and map, to help users understand how each of these 6 conceptual themes related to the artwork. I also provided sound design and sound effects for all interactions.
The interactive component for "Structures", one of the 6 themes, featured a game that allowed users to build endless variations of mobiles with different arm lengths and variable weights in the form of 4 shapes and small ball eights. The mobile was engineered to realistically mimic the kinetic movements of real-life mobiles, resulting in an addictive and satisfying interactive experience.
An experimental, non-linear timeline provided world history context to select artworks and artists. Users were invited to drag a date from the pile of dates to a hook on the timeline to view an artwork and an event in world history.
I designed the invites for the opening party held at MoMA in NYC, and mini CD-roms for press previews. The site received positive press coverage in a range of publications, from The New York Times to Time Out New York, to El Diario, to Yahoo!. The average visitor length during its first month was an impressive 1 hour and 32 minutes.