Artspace launched in 2011 as an online marketplace for contemporary art. I was brought in 6 months after launch to help with the second phase redesign. As the company grew and secured partnerships with museums, galleries, and high profile curators, website functionality, editorial features and front end content requirements had rapidly changed since launch. The new homepage needed to reflect growing content.
Working with the product manager and CEO, we made several iterations from early wireframes on the collection, curator, partner, and artist pages during the design process. New sections such as member only private sales were rolled out, and content on the order confirmation page, such as cross promotion upsells and brand awareness referrals, were initiated.